Derbyshire health chiefs have backed a new campaign by NHS England to encourage people to seek early help from their local pharmacist if they’re feeling under the weather.
The campaign, called “The earlier, the better”, also urges older people to prevent a bad cough, cold or sore throat getting worse over the winter months by telling a friend, family member or carer.
The drive asks those caring for or visiting an elderly relative to get advice from their local pharmacist or from www.nhs.uk/asap to prevent a minor illness developing into something more serious.
Now, NHS Southern Derbyshire Clinical Commissioning Group (CCG), which plans and buys healthcare for 525,000 people, has thrown its weight behind the crusade.
Dr Sheila Newport, Chair of NHS Southern Derbyshire CCG, said:
“It’s easy to forget that our local pharmacists can provide expert guidance on how to help manage long-term conditions, or give advice on the best treatment for a cough or cold.
“So it’s essential that older people seek help as soon as possible to prevent a trip to hospital if their condition gets worse. And the earlier the better is the approach to take.”
The campaign started on Monday (20 January) and will run to the end of March. It will target the over 45s through a range of channels and the over 75s through their friends, family and carers.
The public will see adverts in the national newspapers and on websites, hear adverts on national radio stations and see posters in their local pharmacies.
NOTES TO EDITORS:
NHS Southern Derbyshire CCG represents 57 GP practices and is responsible for the healthcare of 525,000 people. It is one of four clinical commissioning groups in Derbyshire.
Charles Malkin, Communications Officer
Tel: 01246 514971/07825 274111