Health leaders in Southern Derbyshire have launched a campaign to help patients get the right treatment at the right time.
The drive to help people Choose Well was planned by NHS Southern Derbyshire Clinical Commissioning Group (CCG), which buys healthcare for a population of 525,000.
The publicity aims to encourage best use of the local urgent care system, and is underpinned by a brand new website called www.choosewellsouthernderbyshire.co.uk.
The site explains the role of healthcare providers including GPs, pharmacists and the 111 service. It also spells out the circumstances in which the various services should be called.
Choose Well is bolstered by prominent advertisements in Derby city centre locations including the bus station, and by a brochure that is being sent to households across the area.
Other elements of the campaign include flyers, posters and large pull-up banners that are being displayed by the area’s 57 GP practices, in Royal Derby Hospital A & E, and by Derby City Council and Derbyshire County Council.
The campaign points out that many minor illnesses such as coughs, colds and sore throats are best treated at home with plenty of rest and over-the-counter remedies such as paracetamol, aspirin and ibuprofen.
Choose Well reminds patients that the local pharmacist is a highly trained healthcare professional who can advise on common illnesses and the medicines needed to treat them.
The publicity says that people should make an appointment with their GP if they have an illness or injury that will not go away.
Patients who cannot get to see their GP and are not getting any better should consider visiting a minor injuries unit or walk-in centre. The nearest centres for Southern Derbyshire patients are:
Derby NHS Walk-in Centre, Osmaston Road, Derby DE1 2GD (8am – 7.30pm daily)
Derby Open Access Centre, St. Thomas Road, Derby DE23 3RJ (8am – 8pm daily)
Swadlincote NHS Walk-In Centre, Civic Way, Swadlincote DE11 0AE (6.30pm –
10.30pm, Monday to Friday; 9am – 10.30pm, weekends and bank holidays)
St. Oswald’s Hospital Walk-In Centre, Clifton Road, Ashbourne DE6 1DR (9am – 1pm, weekends and bank holidays)
Ripley Community Hospital, Sandham Lane, Ripley DE5 3HE (8am – 10pm daily)
Ilkeston Community Hospital, Heanor Road, Ilkeston DE7 8LN (24 hours daily).
Patients who have an urgent medical problem and are unsure about what to do next should call the 111 service staffed by fully-trained advisers and supported by doctors and nurses. The service will direct the caller to the local service best placed to help.
Dr Buk Dhadda, GP with Gresleydale Health Centre and CCG governing body member, said:
“The website and leaflet provide really useful advice on choosing the right NHS service if you become ill or are injured. That’s why I’m hoping that people will visit www.choosewellsouthernderbyshire.co.uk if they’re unsure which service is right for them.
“I also hope that people will read the leaflet carefully and keep it for future reference.
“It’s all about getting the right health care. Many common conditions can be successfully treated at home but remember that your pharmacist can help you do this, and advise when you might need to see a doctor.”
The Patient Advice and Liaison Service (PALS) is also signposted on the website and in the brochure, along with emergency dental care. To contact PALS, call 0800 032 32 35. The emergency dental service is in Coleman Street, Derby DE24 8NH; call 01332 861190.
NOTES TO EDITORS:
NHS Southern Derbyshire CCG represents 57 GP practices and is responsible for the healthcare of 525,000 people. It is one of four clinical commissioning groups in Derbyshire.
For advice on finding the right health service at the right time, visit
Charles Malkin, Communications Officer
Tel: 01246 514971/07825 274111