Stub it out for good on No Smoking Day

Smokers in the south of Derbyshire are being urged to prepare for battle and give up cigarettes forever on No Smoking Day on Wednesday 12 March.

One in five UK adults smoke (1), including 19 per cent in and around Derby (2). But studies show around two thirds of smokers want to quit (3).
This year’s No Smoking Day has a ‘V for Victory’ theme to inspire hundreds of thousands of smokers to win the fight against cigarettes.
The campaign will help smokers on the road to victory, providing information, support and encouragement to put together a personal battle plan so that they are in the best possible position to make a successful quit attempt on the day.

NHS Erewash and Southern Derbyshire Clinical Commissioning Groups are backing the big push by urging smokers to sign up for personal support offered by Derby City Council’s Livewell team.

Livewell offers one-to-one sessions and group meetings plus phone and text advice, all geared up to help smokers beat cravings and break routines. There is an express service for those who just want to quit and go, and 12 months’ support for people wanting longer term support.

Research has shown that people are 89 per cent more likely to quit with Livewell. To find out more, visit, call 01332 641255 or email:
Livewell will be advertising its support on billboards, Twitter and Facebook, in GP surgeries and in Royal Derby Hospital. Stop-smoking advice will be offered outside Sainsbury’s, Westfield between 20 and 22 February, and outside Asda, Spondon on No Smoking Day. In addition, there will be health and wellbeing events for students at Derby College during early March.
Other support includes the Quitline telephone service provided by UK charity QUIT. To find out more, visit

Dr Sheila Newport, Chair of NHS Southern Derbyshire CCG, said:
“No Smoking Day is a great opportunity for us to encourage and support smokers in the south of Derbyshire to quit alongside hundreds of thousands of other people across the UK.
“We know that quitting isn’t easy but we want to reassure smokers that support is available to them and that they can win the battle against cigarettes.”
Dr Avi Bhatia, Chair of NHS Erewash CCG, added:
“There’s a much higher chance of succeeding with support, and that’s why we’re joining forces with Southern Derbyshire CCG to spread the word to smokers about the range of services and resources which are locally available to them. This support is crucial to helping smokers on the road to victory and towards a healthier and wealthier smoke-free life.”

The two CCGs are part of a network of organisations across the UK that manages and supports local activities for the No Smoking Day campaign.
The annual campaign is run by the British Heart Foundation (BHF) and encouraged one million smokers to make a quit attempt last year.
Dr Mike Knapton, Associate Medical Director at the BHF, said: “Our ‘V for Victory’ message is set to inspire smokers to win the battle against cigarettes even if they’ve already attempted to quit in the past.
“Quitting smoking is the single best thing people can do for their health and we want to arm smokers with information and support that will send them on the road to victory. We’re encouraging smokers to mark Wednesday 12 March in their diary to join hundreds
of thousands of other quitters in attempting to stub out cigarettes for good.”
For more information and support to help you quit as well as an online forum where you can talk and get motivation and support from thousands of quitters, visit
Together, Erewash and Southern Derbyshire CCGs plan and buy healthcare for more than 620,000 patients. 
NHS Erewash CCG represents 12 GP practices, acting on behalf of 96,000 patients in Ilkeston, Long Eaton and surrounding villages. They are one of four clinical commissioning groups in the county responsible for the healthcare of people in Derbyshire. 

NHS Southern Derbyshire CCG represents 57 GP practices and is one of four clinical commissioning groups in the county responsible for the healthcare of 525,000 people in Derbyshire. 
For advice on finding the right health service at the right time, visit  

Charles Malkin, Communications Officer

Tel: 01246 514971/07825 274111


Ref: ESD/RHR/541 

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Published: 25/04/2014